What Does a Concert Promoter Do?

Concert Promoters are responsible for organizing a live concert or special event. The promoter makes an offer to a particular artist, usually through the artist's agent or manager to perform at a specific event, by submitting a Talent Offer Sheet. If that band or artist is available, the promoter and agent negotiate a performance agreement, containing all the terms and conditions such as agreed compensation, contract riders, merchandising split, backline, meals and travel arrangements.

I've put this page together for bands and promoters alike to help them have a successful event with as little stress as possible. And believe me, if you think promoting events is all fun and games, allow me to be the first person to tell you that if you aren't organized or properly prepared, your event is sure to be stressful, and not just for you but for the musicians, artists, models and everyone else that you've contracted with.

As a promoter, you are putting other people's careers and reputation on the line. People are relying on you to produce a professional event. And if you're successful, it can be very rewarding, both financially and perhaps more importantly, in the relationships that you'll build.

Promoter Contracts

Learn How To Be A Concert Promoter

PollStar.com reports the total size of the North American concert business hit a new record high of $5.1 billion in 2013. That's an increase from the year 2000 when the total was $1.7 billion. Learn how to be a concert promoter and get the forms here that you'll need to be a successful concert promoter.
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Top Worldwide Tours 2013

Bon Jovi

$259.5 Million


$188.6 Million


$170.6 Million

Justin Bieber

$169 Million

Bruce Springsteen

145.4 Million

Top 100 2013
1/1/13 - 12/31/13 as reported by PollStar.com

The Top 100 Worldwide Tours 2013 By PollStar.com

Famous Quotes

“Early To Bed, Early To Rise. Promote Like Hell & Advertise”

Ted Turner